How to set up youtube pre-roll ads effectively in 2019 is probably one of the most asked questions today. With youtube gaining, popularity and dominance youtube ads might just be what you need.
How To Set Up Effective Youtube Pre-Roll Ads In 2019?
If you have a product and you want people to notice your product then Youtube advertising is a great way to start out the best way. Youtube has more than 1 billion different visitors every month and with a base like that, you are sure to reach those you are looking for. Apart from that, the fact that you are considering to do a video ad has the following advantage over the people, here are the facts:
- An average video watcher spends about 16 minutes watching video ads each month.
- About 80% of Internet users remember the video ads they watch online
- Video increases people’s understanding of a product or service by 74%.
- Audiences are about 27 times more likely to click on a video ad than a normal banner ad
What Are Pre-Roll Ads?
Anyone who watches youtube must have seen pre-roll ads, it’s that video that plays before the actual video that either needs to watch the whole video or skip after 3 seconds. If you know a youtube they might call these pre-roll ads as In-stream video advertisements. These ads are generally short, about 15, 30, or 60 seconds in length. These videos are inserted onto the original video by the person’s youtube partners. Based on what your goals and objectives are you can choose from a wide range of in-stream ad-options available on youtube. Here are some of the best in-stream video options that are also mobile friendly. (here is a key tip- chose an Ad-option that is mobile friendly, mobile is the most used device today to stream live as well as watch videos, anything that’s not mobile friendly might not work out in the long run).
In-stream Select Ads
Ads that allow the viewers to choose to view or skip after five or three seconds. These kind Advertisers has a pre-reserved ad inventory and will be charged whenever the ad rolls, it doesn’t matter if the viewer decides to skip.
Standard In-stream Ads
These ads are those cannot be skipped and generally last for about 15 – 30 seconds long
TrueView In-stream Ads
Under the TrueView in-stream ads Advertisers pay only when a viewer has watched the full ad, or a minimum of 30 seconds of it.
Pre-Roll Video Ads Specifications
If you have a new or previously uploaded YouTube video as a pre-roll ad, the video needed to be embeddable and have a minimum resolution of 480×360 (4:3 aspect ratio) or 640×360 (16:9 aspect ratio). It should also be filmed at about 30 FPS. Also, it’s important to note that these ads must have family friendly content and not adult content.
Here is How you can set up youtube pre roll ads effectively in 2019
Step 1: To create a video pre-roll ad campaign, you will need to first create your video ad with a minimum resolution of 480×360 (4:3 aspect ratio) or 640×360 (16:9 aspect ratio) and upload it to YouTube. Once that’s done you can set up your campaign in your Google AdWords account. If you have already done google ad word campaign then this is going to be an easy task for you.
Step 2: Choose whether you want standard or accelerated delivery of your ad and also set the specific networks to show your ad upon
Step 3: Configure the Advanced Settings to specify the duration of your ad, the views or conversions goal of your ad, the number of impressions for each unique viewer and the kind of devices you are looking to target upon.
Once that done and you have your ad, keep in mind the following
Nobody wants pre-roll– It’s an agreed fact that people hate watching ads, therefore when you create an ad, create an ad with value and not some copy.
Pre-rolls are just 5-second videos- You have only 5 seconds to convince your audience hence present the most basic version of your message in the most interesting manner.
Pre-roll ads have been massively successful, some others when conveyed the wrong way has ended up annoying people. I hope the above article on , “How to set up youtube pre-roll ads effectively in 2019?” gave you a basic idea on settimng up a basic and good quality pre-roll ad. Share us your thoughts and comments through our comments box, we would be happy to hear from you.