Copywriting skills and jobs are at the highest paid projects for the freelancers. It is the process of writing advertising promotional and they are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. For quality content and the growing need more effective copywriting, without the perfect copywriting it will be more difficult to attract the visitors, high-quality copy, etc.
There are more than 87 billion blogs were published on WordPress, so if you want to stand out from the crowd your content has to be powerful. Here in this article “10 copywriting techniques to create awesome content” I’ll help you to explore the 10 copywriting tips you can use. Read on.
Copywriting tips for the awesome content
So if you are trying to make your content more powerful which help the readers to get the benefits result, here are simple 10 tips that you can use. They are:
Simplify your Content
Making your message simple and concise is important because understands your offer and benefits as quickly as possible. Famous copywriter Eugene Schwartz said once “Write to the chimpanzee – make it simply and directly.
Start with a Punch and End with a Kick
In 1962 Bennet Murdock a psychologist conducted an experiment where he gives a list of words to the group of people, and he asked them to recall the words many as possible. From the experiment, he found that they are more likely to remember the first and last items. The first item because it gets the most attention, the last item because it’s the most recent. This became known as the serial positioning effect. So when you are writing content your intro and conclusions are the two most important sections.
Use Short Sentences
Majority of the audiences read your content for 15 seconds or less. Because first they check out your headline, subheads and conclusion, so after that they will decide whether your article is worth or not, if it’s not they will leave it. So try to make it short and readable for the audience.
Steak your Reader’s Words
Every audience has their own sayings in their own language, so if you can replicate the way your audience talks your content becomes more powerful. So you want to know:
- What goals they are trying to achieve
- What pain they are trying to get away from
- What obstacles are preventing them from getting to their goals?
Try to to find out the answers to this question, so that will allow you to write content that connects with your reader on deep level.
Break the Rules
This tip might seem counter-intuitive, so break the rules of proper grammar, syntax and mechanics. Speaking directly to prospect in your language will help you to understand easily and it is more important than writing things by the book.
Use Active Voice
Active voice is easier to understand and conveys your message better and faster. It helps you to make you sound weak, reactive or acted upon, while active voice takes charges.
Imagery helps readers instantly understand the situation and it makes more interesting to read the article.
Organize your Writing Formula
When you are writing an article try to organize it and use formula. For example use the formula called AIDA (Attention, Interest. Desire, and Action) which makes it easy to know what to write next. Other formulas are:
Use the Rule of Three
The ideas and concepts the rule of three are Interesting, humorous and enjoyable. It is so effective and makes it more powerful and also it has some benefits they are:
- It makes your content easier to read
- It makes your content more persuasive
- It makes your content more poetic and fun to read.
Include a Call to Action (CTA)
If you are writing to blogs, emails or any other social media should close with a Call to Action method (CTA). So try to make sure they:
- Offer something of value.
- Offer prospects something they actually want.
- Reiterate your most important benefit or emotional driver.
So hope you liked this article “10 copywriting techniques to create awesome content” and find useful. Are there any questions or if you have any other suggestion and inquiries you can get in touch with me through the comments section.