What is the future of Content marketing arbitrage?. Content marketing arbitrage, also referred to as the traffic arbitrage is like an online marketing folktale. If done correctly, content marketing arbitrage is one of the oldest online marketing strategies to make money online. But off-late, content marketing arbitrage might have gotten a bit out of hand with the thousands of new websites going live every week and most hitting a crap shoot.
What Is The Future Of Content Marketing Arbitrage?
In economics, arbitrage can be referred to as buying and selling stocks, securities, commodities or currencies simultaneously in different markets or in a different form of derivatives to take advantage and make profits of the differential pricing of the same asset in different locations or forms.
What is Content Marketing Arbitrage
Content Marketing arbitrage uses the same concept in online content marketing, i.e. buying traffic for cheap and selling it at a higher price to make a profit from the transaction. The sale of traffic is not literal, but directing traffic to a specific landing page or content you have created, which contains lots of ads on its page.
So when a user reaches your landing page, they are shown several advertisements, which can be converted into money. For instance, if you buy traffic for $0.04 per click, you will aim to get $0.05 or more per click from the ads you have placed on your page.
How Does Content Marketing Arbitrage Work
Marketers and website owners achieve content marketing arbitrage by following the below-listed steps:
- Create A Website
You first need to create a website or a blog. You can use WordPress to create your blog or website as it allows you to create blogs and websites for free. However, you need to spend money on obtaining a hosting server and a domain name.
- Create Content
Once a website is created, it needs to be filled with some good content. This can be in the form of articles, videos, images which can be uploaded on your website or blog. Content is King, i.e. the quality of your content will determine how much money you can make off your website. Good content grabs that attention of the viewers and also increases the probability of them returning to your website.
Once you have good content upload on your site, you can cover your page with advertisements all over your page.
- Setup a Traffic Campaign
Once your website is live and uploaded with good data, the next step will be buying traffic directed to your website. It should be noted that if you are investing in buying spam traffic or your site does not have good content; your content marketing arbitrage will fail. Hence it is vital to upload relevant and good content and buy traffic from popular platforms, such as Taboola, Facebook, Yahoo, Outbrain, Google and Bing.
It is also vital to keep in mind that while setting up traffic campaigns, you need to perform A/B test. A/B testing is testing different forms of the same content. For instance, if you have 3 different imagines and 2 different titles for a single article campaign, you will have 6 different advertisements under your campaign. You can run it for 2-4 days and check the performance of each ad, and based on their performance; you should invest your money into the best performing ads.
- Tracking and Duplication
This stage is where the art of scaling becomes important. Once you have one good performing article, you can replicate the same strategy on other content and traffic campaigns. Tracking your traffic and sources is important. This helps you to keep a tab to find out which campaign is performing well and which campaign is performing poorly.
Conclusion – The Future of Content Marketing Arbitrage
While content marketing arbitrage is here to stay, though the nature of content marketing is deemed to change. Have you thought, what is the future of Content marketing arbitrage?. Content marketing is growing and will continue to grow in the future. Content creators will need to alter their content to deliver performance-driven content, interactive content, storytelling content, video marketing, influencer marketing, live streaming, AI and Machine Learning, Mobile Optimised content and Augmented reality and virtual reality.