Do you know the best white hat SEO strategies to beat your competitor? White Hat SEO is referred to a set of acceptable and approved search engine optimization techniques and tactics which are designed towards improving the ranking of a website on search engine results pages.
Best White Hat SEO Strategies To Beat your Competitor
These techniques focus on the human audience as opposed to search engines, and it involves strict following of terms and services and searches engine rules.
Here are some white hat SEO strategies you can use to beat your competition
Linking building is a process of obtaining hyperlinks from other websites to our blogs or websites. It offers a way for the users for navigating between different web pages on the internet. The search engines utilise these links to crawl the entire website along with these web pages.
Link Building is a vital SEO strategy as search engines have begun to value quality over quantity. Obtaining links from relevant and genuine websites offers websites to trust,and a vote of confidence Googles rewards such websites with better a ranking. It has become much more important to use white hat SEO these days as Google has made substantial improvements in its algorithm.
The Penguin Update launched by Google in April 2012 was aimed towards catching websites which spam search results and violates terms and conditions issued by Google by purchasing links or obtain links through networks designed to improve Google rankings.
Here are some methods of effective tactics for white hat SEO link building.
- Ask links from friends and partners
- Directory Submission
- Convert mentions into backlinks
- Explore for backlink opportunities from the competition.
- Business Listings
- Obtain genuine customer Reviews and Testimonials
- Start a Blog
Use CDN to Speed Up your Website
Increasing the speed of your website not only improves the user experience but also helps in improving the rankings of the website.
You can utilise any of the following techniques to improve the speed of your website.
- Upgrade your Hosting Service to a Faster One.
- Compress your images to enable them to serve faster.
- Reduce the quantity of images on each page.
- Use a content delivery network to serve your website faster all over the world.
Optimising images refers to utilising images to improve website rankings. There is also a separate search engine exclusively for images. Nonetheless, there are certain components which can be addressed to help improve rankings on the standard search engine of Google as well.
First, the image should be compressed to increase page speed, and also the image should be named using keywords for the site. For instance, a beautiful image with a file name of image.png or 384802.jpg will do not good to your website ranking.
Suppose you have a fitness studio, your image can be named as cardio-mumbai.png. Such file names can help in improving your website ranking.
Submit your Sitemap to Google
Submitting your sitemap to Google’s Search console can help in improving your search rankings. It allows Google to index your website and tells it where exactly your website is, so you do not need to wait for prolonged periods until Google finds you.
A Sitemap offers a roadmap for every webpage,and your sitemap can upgrade or downgrade the rankings and importance of your web page.
Sitemaps are vital on websites which have dynamic pages,and there is no harm in making a sitemap, irrespective of how many pages of you have on your website. A simple and fast method of submitting your sitemap to Google is installing the Yoast SEO WordPress Plugin and following its XML sitemap instructions.
Adding Engaging Videos
If the content is king, good video content is considered the king of kings. Almost over half the keyword searches will have a YouTube video on its first page. Adding engaging and relevant videos or another form of rich media to your webpages and blog posts will attract the user’s attention and have them spend more time on your website, as a result of this improving your website rankings.
There are many white hat SEO strategies to beat your competitor and to improve your SEO rankings by using them the right way can help improve your website rankings of Google and other search engines. White Hat SEO is about understanding how search engines work and working around them to ensure that your website is noticed easily by Google’s search engine and ranked higher.